Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Advertising Week 2015

Unilever's Rob Candelino Weighs TV Vs. Digital Video

Exec Explains Why Engagement Can Win Over Scale

Published on .

Advertising Age Player

More viewers or more engagement?

Unilever VP-Marketing and General Manager Haircare Rob Candelino may well opt for the latter. Interviewed at Advertising Week, Mr. Candelino said that he would "perhaps take a lower viewer amount in digital if it creates a degree of engagement where we can have a conversation and dialog with people who acutally use our brand."

See what else he has to say about the merits of TV vs. digital video.

Most Popular