What better way to kick of the year than with an "Epic Night Out" with Arnold Schwarzenegger, Don Cheadle and a llama? BBDO New York, last year's Creativity Agency of the Year leapt into 2014 with another great laffer to add to its legacy of top-notch broadcast work.
The work set the pace for the rest of the year, and laughs continued with more outrageous ads for Foot Locker, including a series for the brand's "Week of Greatness," featuring sports celebrities Manny Pacquiao, Derrick Rose, Tim Duncan , James Harden and John Cena in well-played comedic vignettes.
On the more serious side, BBDO N.Y. followed its uplifting "Wheelchair Basketball" ad for Guinness from 2013 with another tear-jerker, "Empty Chair," in which night after night, a bartender sets aside a pint, shooing away customers who approach it until finally, one special patron comes along.
The agency, known for its creative use of media time, launched a campaign for Autism Speaks that showed the evolution, over the years, of a family with an autistic child. Within a single programming block of CNN's "New Day," the effort featured four different 60-second ads for BBDO's other clients, including Band-Aid, AT&T and Campbell's Soup. Each ad showed how the family benefited from getting the son diagnosed early, depicting him living a normal life and finally, wearing cap and gown during graduation.
BBDO New York also turned out some of the finest in B-to-B with its ads for GE, including one about a boy who only spoke in "beeps," and another in which a downtrodden but adorable fuzzy personification of an "idea" finally makes his way to the spotlight.
See the other Creativity 2015 Innovators of the Year.