Adam&Eve/DDB London sat indisputably at the top of the tree when it came to London creative agencies this year – and it also wowed global advertisers by sweeping the boards at creative shows.
It won Cannes Lions Agency of the Year, pulling in four Grands Prix, seven golds, four silvers and seven bronzes at the festival. Many of these were down to its late 2013 Harvey Nichols festive campaign, Sorry I Spent it on Myself, which won the four Grand Prix alone (Integrated, Promo, TV and Print).
However, 2014 also saw it create strong new campaigns for clients such as Mulberry, Mars Temptations, Sony and of course John Lewis, whose annual Christmas ads from the agency are now as much a part of the season as mince pies and crackers. This year's "Monty the Penguin," featuring a CGI version of an Adelie penguin, perfectly captured the magic of the season and thus far has had over 22 million YouTube views. Meanwhile it followed up the Harvey Nichols campaign with "Could I Be Any Clearer," a range of customizable Christmas cards that tells the recipient exactly what the sender wants.
Such work helped the agency pick up a ton of new business in 2014 – including Virgin Atlantic and David Beckham-backed whisky Haig Club. Perhaps its secret is that its range of work is creative diverse; while its talent for comedy -- see Harvey Nichols, Mulberry, Maille and the hilarious Temptations Tumblers – is undoubted, it's also strong on the type of classic British advertising that engages viewers emotionally -- like the long running John Lewis campaign and its work for Volkswagen. That might just reflect the successful merger of a more edgy independent, Adam&Eve, with the stalwart (but also highly creative) DDB three years ago.
The agency was also boosted by a senior creative hiring spree, including Tim Vance and Paul Knott from Wieden & Kennedy and Till Diestel from the Munich-based Serviceplan.
All of that should set it up for a good 2015 – and we can't wait to see what it does with John Lewis next year.
See the other Creativity 2015 Innovators of the Year.