Sweden's largest agency, Forsman & Bodenfors was the darling of the awards circuit this year, thanks to "Epic Split," its viral ad for Volvo Trucks featuring Jean Claude van Damme.
While the work actually broke in late 2013, it dominated 2014 festivals, picking up 13 awards at Cannes alone (including both a TV and Cyber Grand Prix) and winning best in show at AICP, among others.
It also made the client, Volvo Trucks, the most awarded advertiser of the year -- impressive for a B2B marketer in any year, but in one where the likes of the World Cup and Winter Olympics took place, incredible. To date "Epic Split" has notched up more than 70 million YouTube views. That more than fulfills the brief of Volvo's Live Tests campaign, which was to attract a broad audience, as truck buyers are surrounded by influencers such as drivers, friends and families.
The Volvo campaign might have brought the 28-year-old agency global fame, but in its native Sweden, it's well-known for its consistently outstanding work. This year, notable projects included its "First Tracks" app for Helly Hansen. Aimed at connecting ski enthusiasts with the brand, it's an alarm clock that wakes you up earlier if it snows during the night. The app picked up awards at both the One Show and Andys. Other innovative work included "The 12 Hour Store" for payment system iZettle, which saw the brand help six small businesses set up shop in London's West End for just 12 hours.
The agency also made us laugh with quirky work for new client Oatly, a Swedish manufacturer of oat based foods and drinks, featuring CEO Toni Petersson singing a song in a field -- and increased sales of the brand by 40%. Meanwhile it followed up Epic Split with "Casino," a stunt filmed on the Italian Riviera– not quite in the same league of the Van Damme ad, but nevertheless buzzed about. And this month it released a beautiful, atmospheric film for Volvo, the longest in Swedish broadcast history.
See the other Creativity 2015 Innovators of the Year.