It's a mistake to try and do everything.
So says VML CEO Jon Cook in discussing how to run a successful agency in tumultous times. He should know: VML was No. 5 on this year's Ad Age Agency A List. In this video, Mr. Cook offers that the secret to success is to focus on the fundamentals.
Want to learn more about our A Listers and celebrate their work? Don't miss Ad Age's A List & Creativity Awards Gala April 19 in New York. Tickets are available here.