The agency broke more digital ground with co-viewing app Heineken Star Player, a "Night Vision"-themed Halloween spot and the "Road Frustration Index" for Audi, and a suite of useful apps for Delta Air Lines.
BBDO, NEW YORK
It's still the go-to shop for outstanding broadcast work, as seen in pieces for FedEx ("AAAAAA Auto Repair," "Enchanted"), M&Ms ("Hungry Eyes") and AT&T ("Spider"). Turns across platforms for HBO, Guinness, AT&T and Autism Speaks secure its place among the best.
The flagship's virtual playground for Robinsons' Fruit Shoot crossed over to the real one to help kids get fit. The agency also sent Lynx Angels flying down on Victoria Station commuters and staged the return of the Boyband farmers for Yeo Valley.
BBH, NEW YORK
In 2011, the agency set the emotional bar for tech advertising with longtime partner Google in "Dear Sophie" and "It Gets Better" campaigns. In intellectual property , BBH's Zag arm launched Playground Sessions, downloadable music-education software.
CP&B, BOULDER, COLO.
The firm produced candid work for Domino's -- the "Raising the Bar" campaign broadcast customer comments on a Times Square billboard -- and some marvelous efforts for Kraft Foods, including the Jell-O Pudding Face Mood Meter.
DEL CAMPO NAZCA, SAATCHI & SAATCHI, BUENOS AIRES
Who needs spots or websites when you can just make stuff? Invention is standard at Del Campo, which has devised a musical microwave for retailer BGH, an intelligent cooler for Andes Beer and a robotic avatar for the Norte brand brew.
GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO
It pulled off stunts for Chevy, including sending a Sonic on a digitally remote-controlled bungee jump. But the agency balanced technical and touching, most pointedly with Chevy's "Then and Now."
72ANDSUNNY, LOS ANGELES
2011 highlights? The "Vet vs. Noob" spot for "Call of Duty Modern Warfare 3"; a Samsung spot poking fun at the Apple cult; and Benetton's "Unhate" campaign. Plus , Kenny Powers for K-Swiss changed the "world world."
WIEDEN & KENNEDY, LONDON
Muse Nokia went away, but creative output wasn't affected. From the Kaiser Chiefs' "Bespoke Album" campaign, to a food odyssey for Lurpak, to Honda's HTML 5 browser-as-Rube Goldberg machine, to Cravendale's "Cats With Thumbs."
WIEDEN & KENNEDY, PORTLAND, ORE.
Last year's Agency of the Year brought Fabio to the Old Spice party. It also made the delightful Back4theFuture for Nike , benefiting the Michael J. Fox Foundation; Levi's "Legacy" spot; and Chrysler's Emmy-winning "Born of Fire."