Some things are inevitable -- death, taxes and, in the case of the advertising world, buzzwords.
But from year to year, those catchphrases change, so we asked executives on our Agency A-List to cite what they thought might be the hot topics in the coming year -- in one word. Each had their own individual ideas, which you can see below. But our favorite might be this wry response from DDB North America CEO Wendy Clark: "It's not that we don't have enough industry buzzwords."
What's your pick for buzzword of the year? Weigh in below in the comments.