Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Agency A-List

Video: What's the Big Buzzword of 2017? Learn From Our A-List Execs

By Published on .

Some things are inevitable -- death, taxes and, in the case of the advertising world, buzzwords.

But from year to year, those catchphrases change, so we asked executives on our Agency A-List to cite what they thought might be the hot topics in the coming year -- in one word. Each had their own individual ideas, which you can see below. But our favorite might be this wry response from DDB North America CEO Wendy Clark: "It's not that we don't have enough industry buzzwords."

What's your pick for buzzword of the year? Weigh in below in the comments.

Most Popular