Team lowdown: Alshin, Gignac and Haxton gravitated to one another when working for clients at Fallon/N.Y., and somehow the three became the agency's resident creative threesome. Citing a "good vibe" together, the twenty-somethings seem to have a penchant for the bizarre-Alshin and Kim did the "Chrismahanukwanzakah" campaign and Gignac was an art director on Ogilvy's IBM/Linux campaign featuring the eerie blond kid (he also has a sideline gig selling N.Y. trash-see www.nycgarbage.com). On their first project together, the triple-threat combo of copywriter, art director and designer used their powers for good, taking an unusual "Become a drug dealer" approach on a multi-media campaign for charity Keep a Child Alive, which provides generic drugs to kids with AIDS. Alshin, who also previously worked on Kirshenbaum's NYC2012 Olympic efforts, attended Art Center College of Design, Gignac graduated from New York's School of Visual Arts and Haxton, who previously did freelance work on Scion out of Attik, studied at Miami Ad School and Art Center. The three are now pooling their efforts on upcoming work for Virgin, Starbucks, Brawny and TIME.
Method to the madness: Alshin: "I love the twisted weird stuff. Here you can do it for Brawny, and they're able to sell it."
Haxton: "I like to ask the target questions instead of shoving things in their faces. You can imply and ask questions and achieve more."