Team Lowdown: By 25, Aussie native Leo Premutico had already made waves in Singapore at Colenso BBDO with his chilling Gold-Lion winning outdoor safe driving effort for Environment Waikato, which placed flyers on car windshields featuring gruesome, life-size photographs of a girl's post-crash face. This caught the eye of then Saatchi/London ECD Tony Granger, who lured Premutico to the U.K. and teamed him with native South African Jan Jacobs, a veteran creative who had just previously worked with Granger in N.Y., overseeing the New York Times print work that put Bozell/N.Y. on the awards show map in 2003. Together the pair created the unnerving but brilliant NSPCC "Ventriloquist," and the Gold Lion-honored print for Coco De Mer, fearing the stunning fractally-represented orgasms. They just completed a new round of TV for the latter, and word has it that come this spring, both will rejoin Granger at Saatchi/N.Y. As for their incredibly fertile partnership, "I just got lucky," Premutico notes. "One of the reasons I love working with Jan is we can talk about things in life and human behavior and we end up in really interesting areas."
Method to the Madness: Premutico: "Just make mistakes. You can't just do a few ideas and think you're going to hit the mark once every five ads you write. To an extent, it is a numbers game. It's working hard but also then taking time back and being able to judge work objectively."