2003 Agency Reviews

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The sun breaks through in 2003. While many agencies continued to weather losses, some found prosperity with major new account wins and innovative creative. WPP Group's Berlin Cameron/Red Cell was among those winning shops, and despite its size, ran a sizzling new-business machine in 2003, bagging Pfizer among other blue-chip brands.

These events all figured into Advertising Age's Agency of the Year rankings. Using a 0 to 4 star rating, Ad Age editors judged an agency's creativity and business performance, as well as looking at individual shops' management stability, financial performance and strategic thinking.

Agency Ratings

(0 to 4 stars)

4

Goodby, Silverstein p. S-14

3.5

Crispin Porter & Bogusky p. S-12

Deutsch p. S-12

3

Campbell-Ewald p. S-12

DDB Worldwide p. S-12

Doner p. S-12

Fallon Worldwide p. S-14

Grey Worldwide p. S-14

GSD&M p. S-14

KIRSHENBAUM BOND p. S-16

TBWA/CHIAT/DAY p. S-17

Wieden & Kennedy p. S-17

2.5

BBDO Worldwide p. S-10

Foote Cone & Belding p. S-14

KAPLAN THALER GROUP p. S-16

Ogilvy & Mather p. S-16

Publicis USA p. S-16

Saatchi & Saatchi p. S-17

J. Walter Thompson USA p. S-17

2

LEO BURNETT USA p. S-12

Euro RSCG p. S-14

McCann-Erickson p. S-16

1.5

ARNOLD WORLDWIDE p. S-10

RICHARDS GROUP p. S-17

Y&Y Advertising p. S-17

1

LOWE p. S-16