2005 Agency Reviews

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In a year dominated by small agencies and startups, BBDO tried to prove that a giant network can win in a digital, collaborative world. Did it work? More than $1 billion in new business said it did, and made BBDO a shoo-in for Agency of the Year. But more often than not 2005 proved that smaller was better, a fact reflected by the choice of BBH as Global Agency Network of the Year-only Wieden & Kennedy, also a micro-network, came close. What about the others? Read on for Ad Age's analysis and star grading (on a scale of 1 to 5) of all the key players. Complete reviews are available on AdAge.com at QwikFIND: AAR27G
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