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Arnold Worldwide

Published on .

2005 Rating: 3 stars

THE ESSENCE: On Sept. 6, Arnold staffers arrived to learn its biggest client had fired the shop, a blow that would have devastated most agencies. But just weeks after Volkswagen of America ditched it for Crispin Porter & Bogusky, Arnold showed it would avoid a death spiral when its New York office stole Hershey business from DDB and Ogilvy & Mather. All in all, a new-business haul that also included RadioShack helped to numb the pain of losing VW and Goodyear. So did some integrated campaigns, including the final work for the automaker that once again showed Arnold can perform well across media.

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