Avenue A/Razorfish

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2005 Rating: 3 stars

THE ESSENCE: Avenue A/ Razorfish, a unit of aQuantive, is a top buyer of online media in the U.S., managing $312 million in online media billings for 2004, and expected to manage more than $400 million in 2005. Having merged Avenue A and Razorfish the year before, in 2005, the agency focused on integrating the two companies, emphasizing emerging technologies and creative expertise and building the client base. In 2005, Avenue A went global, naming Clark Kovich, formerly president of the West region, to worldwide president. It also purchased London agency DNA, its first non-U.S. presence.