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Berlin Cameron

Published on .

2005 Rating: 2 stars

THE ESSENCE: Berlin Cameron in 2005 epitomized one of the ad biz's omnipresent perils: A big account can make or break an agency. October was a bleak month, when Berlin lost both Coca-Cola Co.'s flagship Classic brand to Wieden & Kennedy and the global branding for Samsung's $200 million business to Publicis Groupe's Leo Burnett. By yearend, staff was halved (now at 50) as were revenues. Scrappy Chairman Andy Berlin maintains the agency is still viable and is rebuilding it as a key component of a global micro-network, the Voluntarily United Group of Creative Agencies, created out of a handful of shops once part of WPP's Red Cell.

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