Crispin Porter & Bogusky

Published on .

2005 Rating: 5 stars

THE ESSENCE: The nation's most innovative ad agency is also probably the only one fully in control of its fate. Wins from Volkswagen of America, Coca-Cola Co. and Miller Brewing Co.; hot creative and media ideas; and key partnerships all showed Crispin Porter & Bogusky decides who it wants to work for and how it wants to work for them. That contrasts with most ad shops, which split their time between pretending to being something other than factories for TV spots and avoiding making their clients angry.

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