2002 Rating: 4 stars
Crispin Porter & Bogusky's reputation as a hot shop continues, as it swept just about every creative award show in 2003. Its work for BMW's Mini Cooper was tapped to run worldwide, and the agency picked up Mini projects globally. Crispin won accounts including Virgin Atlantic and Aeromexico, and made it into Nokia's $40 million review, but it has yet to snag a $100 million account brand. Crispin's only loss last year was Pony International, a $5 million-plus account that landed at the agency in May but moved on to Omnicom Group's Goodby, Silverstein & Partners, San Francisco, in November. Still, the Miami headquarters and Los Angeles office went on comparative hiring sprees at a time when competitors continued to contract.
Meanwhile, MDC Partners, which owns 49% of Crispin, tapped agency Chairman Chuck Porter to help build and identify companies to join the Canadian-based network.
Crispin breaks an extensive new effort for Mini in 60 countries in 2004-its largest international campaign. The agency doesn't appear to be immediately affected by Ikea North American Services' global media review, launched last year. Alex Bogusky, the agency's highly lauded executive creative director and partner, continues to be courted by competitors.