2002 Rating: 3 stars
DDB Worldwide worked hard to persuade electronics giant Royal Philips Electronics to hand over the other half of its $600 million account in 2003; the agency also won a branding project from Nokia. The Omnicom Group shop played a major role in crafting new campaigns for McDonald's Corp., Dell Computer Corp. and J.C. Penney Co., among others.
Even with advertisers such as Hershey Foods Corp., New York Lottery, ING Group and newly arrived Cotton Inc., the New York office had a tough time challenging Chicago's pre-eminence. The much-vaunted arrival of New York Chairman-Chief Creative Officer Lee Garfinkel failed to produce the expected sparks in 2003.
Though the New York office failed to bag the America Online branding assignment, which went to independent Portland, Ore., shop Wieden & Kennedy, DDB did well to retain its existing business. In fact, Sargento Foods, which spent less than $10 million, was the only high-profile departure.
Watch for Mr. Garfinkel to show the fruits of his labors in 2004 on upcoming work for Cotton Inc. and Philips. Healthcare will also be a focus for growth. Expect Ken Kaess, president-CEO of DDB Worldwide and American Association of Advertising Agencies chairman, to be in the spotlight with Advertising Week, the Four A's event planned for September.