Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

2005 Rating: 3 stars

THE ESSENCE: Digitas, which specializes in below-the-line work in digital and direct marketing, benefited in 2005 from the overall industry trend of marketers demanding accountability and ROI in their campaigns. The agency enjoyed growth as a result of clients increasing their interactive marketing spending, while still performing numerous non-interactive aspects of campaigns. Parent Digitas Inc. reported that through the first nine months of 2005, as compared with the same period the year before, more than half its clients grew faster than 30%. Digitas' biggest clients, American Express Co. and General Motors Corp., spent 20% more.

Most Popular