Digitas

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2005 Rating: 3 stars

THE ESSENCE: Digitas, which specializes in below-the-line work in digital and direct marketing, benefited in 2005 from the overall industry trend of marketers demanding accountability and ROI in their campaigns. The agency enjoyed growth as a result of clients increasing their interactive marketing spending, while still performing numerous non-interactive aspects of campaigns. Parent Digitas Inc. reported that through the first nine months of 2005, as compared with the same period the year before, more than half its clients grew faster than 30%. Digitas' biggest clients, American Express Co. and General Motors Corp., spent 20% more.

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