Euro RSCG Worldwide

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2003 Rating: 2 stars

2002 Rating: 2 stars

Euro RSCG Worldwide got off to a strong start in 2003, bagging Aventis Pharmaceuticals' Lantus diabetes drug, an account estimated at $100 million. From there, however, the New York agency appeared to have a slow but steady decline, losing both Doctor's Associates-owned Subway Restaurants and Yahoo!. It rebounded slightly in October, by picking up the global business for Polaroid Corp.

The agency reorganized its health businesses into a new global group, a change that only marginally affected its ability to pick up more drug accounts.

Later in the year, parent company Havas announced further internal reorganization that resulted in Euro RSCG Worldwide gaining control over a greater array of public relations, promotion and direct businesses.The agency beefed up its management in the fall with two key hires: new President-Chief Operating Officer James Heekin, followed by Exec VP-Chief Marketing Officer Marc Lepere.

LOOKING AHEAD

While some insiders are relieved to be gaining clear direction from Mr. Heekin, others wonder if things will improve. Even with the benefit of additional marketing services at Euro RSCG Worldwide, some industry watchers think it's the advertising that needs fixing.

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