Fallon Worldwide

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2003 Rating: 3 stars

2002 Rating: 2.5 stars

Fallon Worldwide had one of its best years in 2003, after what seemed like a stretch of tough ones. The worst you could say is that the Publicis Groupe agency lost some key creative stars, including the Swedish duo of Linus Karlsson and Paul Malmstrom to Mother, New York.

But with Anne Bologna and Ari Merkin now leading the New York office and David Lubars overseeing the Minneapolis home base and New York, creativity was king for Fallon in 2003.

The win of Doctor's Associates' Subway Restaurants was among the most prized accounts this year. Fallon proved its Madison + Vine mettle in media strategy and creative for the Archipelago electronic stock exchange when it won a Cannes Media Lion at the International Advertising Festival. The campaign featured 60-second spots styled like a pre-market business show that ran every day. Work for Citibank Corp. (taking a humorous spin on identity theft), Lee Jeans (bringing back Buddy Lee "Man of Action") and Virgin Mobile illuminate the shop's reasserted creativity.


The biggest question is how Fallon will evolve its BMW "The Hire" franchise and other ideas that prompted Cannes to create a new awards category. Look for Fallon's creative touch on Amazon.com in 2004.