GSD&M

Published on .

2003 Rating: 3 stars

2002 Rating: NR

GSD&M had no blockbuster wins in 2003 but continued with a solid new-business showing for new and existing clients. It picked up CBS Sports without a review in January and SBC Communications creative in February, plus interactive buying and planning one month later. In May, the American Legacy Foundation gave the Omnicom Group-owned agency work for smoking cessation.

Having helped build Southwest Airlines into a national carrier and Wal-Mart Stores into the world's largest retailer, the airline and discounter continued to give GSD&M new assignments. The Austin, Texas, agency finished a movie, the large-format "Texas: The Big Picture," for the Texas State History Museum Foundation; it's slated for worldwide distribution to Imax theaters. Staff grew by 10% when competitors continued to contract. GSD&M lost Pennzoil when new owner Shell Oil Co. consolidated its accounts.

LOOKING AHEAD

GSD&M is negotiating a second large-format film, which would be another revenue generator. And its first work for Tostitos from PepsiCo's Frito-Lay, which it won from sibling BBDO Worldwide, is to break in January. It's also looking for more media-only accounts, as well as to snag an automotive client after losing Ford Motor Co.'s Land Rover of North America in a consolidation.

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