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Kaplan Thaler Group

Published on .

2005 Rating: 4 stars

THE ESSENCE: Kaplan Thaler Group is one of the few agencies founded and run by a woman. Linda Kaplan Thaler, CEO-chief creative officer, started the agency in 1997, sold it to Publicis Groupe and today counts some big-name marketers-Procter & Gamble Co., Pfizer, Office Depot , retailer Marshalls and Revlon-among its clients. And love it, hate it, the ubiquitous Aflac duck, one of Kaplan Thaler's most successful creations, has reached icon status. Kaplan Thaler expanded its roster with several nice wins, strengthened its management and remained as a steady performer.

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