McCann-Erickson Worldwide

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2003 Rating: 2 stars

2002 Rating: 2 stars

Internal turmoil rocked McCann-Erickson Worldwide in 2003. In February, Jim Heekin was ousted as McCann-Erickson WorldGroup CEO and replaced by John Dooner, former CEO at parent Interpublic Group of Cos. Mr. Dooner stepped down to return to the agency he led from 1995-2000. Mr. Dooner led several changes in 2003: tapping Vice-Chairman Marcio Moreira to lead staffing initiatives; replacing Chief Financial Officer Art D'Angelo with Interpublic executive Ramesh Rajan, and promoting Jonathan Cranin to worldwide creative director. Post demotion, Mr. Dooner suffered another blow back at McCann where the North American Coke brand creative business left the New York agency in early 2003. Other departures: Marriott International and T.G.I. Friday's. Yet despite management tumult and financial issues, McCann landed new accounts, including Pfizer's Bextra, Capital One, Nikon, Cadbury Schweppes' Dentyne and Certs, and Du Pont's Invista.

LOOKING AHEAD

McCann management will continue paring the agency's cost structure and streamline its operating processes. Expect a big push by new unit McCann HumanCare to lure pharmaceutical and healthcare marketers.