McKinney

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2005 Rating: 4 stars

THE ESSENCE: This Durham, N.C., shop took on a national profile in 2005 with "The Art of the Heist," a brilliant interactive campaign for Audi, and by winning a chunk of new business from Sony Electronics. Marketers curious enough to take a peek under McKinney's hood would find an agency uniquely suited to survive-and thrive-in a digital world. "Heist," a campaign many Internet specialty shops would give their eyeteeth for, came out of McKinney's smart account team structure, which keeps its interactive experts and media and connection planners close to its offline people. Expect big wins and ideas in 2006.