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Organic

Published on .

2005 Rating: 3 stars

THE ESSENCE: Organic, a unit of Omnicom Group, has stabilized and is building a reputation as an interactive innovator in the five years that Mark Kingdon has been CEO. The shop has added agency planners and interactive strategists to better align with offline agency partners, particularly Omnicom siblings. The agency has developed a number of unusual hiring, training and campaign development techniques. All of this appears to have paid off in growth. In 2005, Organic lost no clients and gained 18. Wins included Bank of America and Mitsubishi Cars of North America. However, rumors persisted throughout the year that Organic was to be sold.

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