Spike DDB

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2005 Rating: 3 stars

THE ESSENCE: Minority-owned by DDB, SpikeDDB is trying to make Doritos and Pepsi-Cola, brands of largest client PepsiCo, relevant to the urban generation. For Doritos, that means becoming the source for everything hot in hip-hop, through a print, radio, online, text messaging and events campaign, including a partnership with Vibe. The agency says its ‘05 billings were up 8%. A big 2006 is ahead: SpikeDDB is hard at work on a relaunch of Johnson & Johnson’s recently acquired Ambi as a broader skincare range.