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Vidal Partnership

Published on .

2005 Rating: 5 stars

THE ESSENCE: Vidal Partnership’s hefty late-2004 new-business wins from Sprint, Home Depot and, in the biggest U.S. Hispanic account move of the year, the $50 million Nissan Motor Co. account fueled the agency’s 78% increase in 2005 revenue to $23 million, making Vidal the largest independent Hispanic shop. Billings soared by 56% to $250 million. To keep pace with its growth, Vidal’s staff increased 26% to 190 people in 2005. Expect more growth in 2006, when the agency rolls out Heineken Premium Light Lager.

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