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Wieden & Kennedy

Published on .

2005 Rating: 4 stars

THE ESSENCE: 2005 may go down as the year Wieden & Kennedy, Portland, Ore., officially shed its mantle as a one-client shop. Long dominated by Nike, and then sports-related clients such as ESPN, the agency signed up Procter & Gamble Co. dog food Eukanuba and Ivory soap. It did work for Starbucks and turned an Electronic Arts assignment into a new global account. But perhaps the biggest step is the assignment for Coca-Cola Co.'s Coke.

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