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Published on .

2005 Rating: 3 stars

THE ESSENCE: Wunderman continues to be a direct-marketing powerhouse, keeping up by adding to its resources through acquisitions or partnerships. While old-fashioned direct-mail pieces are part of its arsenal, the agency's breadth goes well beyond direct, and CEO Daniel Morel is intent on moving Wunderman to direct marketing' s cutting edge, in both creativity and execution. In December it bolstered parent WPP's relationship with Procter & Gamble Co. by purchasing Cincinnati-based Bridge Worldwide.

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