American Consumer Project

The American Consumer Project: Find Your County

Use These Maps to Find Your County Type in each of the Frameworks.

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For the American Consumer Project, we are using two different consumer targeting frameworks, Esri's Tapestry and the Patchwork Nation. For Esri's Tapestry, we looked at the dominant "Life Mode Summary Group" in each U.S. county. The Tapestry framework further segments those groups into 65 Tapestry segments. You can learn more about Patchwork Nation and Tapestry Esri on their sites.

Use the maps below to find your county, what segments it falls under, and how it fared economically in the last decade.

Patchwork Nation Please install Flash or view this page in Flash-enabled browser for an interactive version of this map.
ESRI Tapestry Segments Please install Flash or view this page in Flash-enabled browser for an interactive version of this map.
Map Developed by Charlie Moran

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