What's that ? That nasty old honey badger isn't, technically, a brand? Honey Badger don't care—it's the most fearless animal in the world.
With the help of voice-over funny guy Randall (and/or comedian Chris Gordon), Honey Badger went from a bit player in a National Geographic special to a sassy, cobra-killing viral sensation. Honey Badger's got more than 23 million views on just one version of a video on YouTube. How many views does your brand have?
But we all know viral views don't mean much, so consider this: Honey Badger became one of the most popular internet memes last year, he's marched onto T-shirts, posters and websites across the land, and his name has been bestowed upon ferocious LSU Tigers defensive player Tyrann Mathieu, which meant even venerable CBS sportscaster Vern Lundquist got in on the action. Finally, Honey Badger crashed right into a real commercial for Wonderful Pistachio. Why? Because Honey Badger just takes what it wants.