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JackThreads Zeros In on Profitable Flash-Sale Niche

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When Jason Ross launched JackThreads in 2008, the flash-sales market was still in its infancy and no one had exclusively targeted the male demographic. Mr. Ross zeroed in on a niche -- men's streetwear -- and set out to own it in the online discount-sale space.

Jason Ross
Jason Ross

By 2010, his Columbus, Ohio-based e-commerce site had caught the eye of Thrillist, a men's lifestyle digital-media company with a similar audience of men in their 20s. Thrillist acquired JackThreads in May of that year, when the site, which hawks apparel such as hooded sweatshirts, sunglasses and watches from third-party brands at more than 50% off, was already profitable and had 150,000 members.

Today, JackThreads boasts 1.3 million members, is on track to do $25 million in revenue this year, projects more than $50 million in 2012, and has recently partnered with brands such as HBO and McDonald's on exclusive fashion-line collaborations. All the while, JackThreads continues to help put niche brands on the map.

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