|PHOENIX (AdAge.com) -- The Association of National Advertisers' "Marketing Accountability" session was one of the conference's most heavily attended. Below are Ad Age original video exerpts from the main speakers' presentations.
Jim Garrity, CMO, Wachovia|
Moving toward a fact-based decision culture able to address digital marketing issues intelligently.
Kip Knight, VP, International Marketing, eBay|
The seven points used to enhance eBay's marketing accountability.
Eric Schmidt, Chairman-CEO, Google|
When I first showed up at Google I learned that my whole view of advertisers was wrong.
Gordon Wade, Founding Partner, EMM Group|
Marketing and advertising must be rewarded for creating a customer who stays with your products.