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An Ad Age Original VIDEO NEWS Report

VIDEO FROM THE ANA'S MARKETING ACCOUNTABILITY SESSION

See and Hear Top Execs from Wachovia, Google, eBay and EMM

Published on .

PHOENIX (AdAge.com) -- The Association of National Advertisers' "Marketing Accountability" session was one of the conference's most heavily attended. Below are Ad Age original video exerpts from the main speakers' presentations.
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xxx Jim Garrity, CMO, Wachovia
Moving toward a fact-based decision culture able to address digital marketing issues intelligently.
xxx Kip Knight, VP, International Marketing, eBay
The seven points used to enhance eBay's marketing accountability.
xxx Eric Schmidt, Chairman-CEO, Google
When I first showed up at Google I learned that my whole view of advertisers was wrong.
xxx Gordon Wade, Founding Partner, EMM Group
Marketing and advertising must be rewarded for creating a customer who stays with your products.
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