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An Ad Age Original VIDEO NEWS Report


See and Hear Top Execs from Wachovia, Google, eBay and EMM

Published on .

PHOENIX (AdAge.com) -- The Association of National Advertisers' "Marketing Accountability" session was one of the conference's most heavily attended. Below are Ad Age original video exerpts from the main speakers' presentations.
xxx Jim Garrity, CMO, Wachovia
Moving toward a fact-based decision culture able to address digital marketing issues intelligently.
xxx Kip Knight, VP, International Marketing, eBay
The seven points used to enhance eBay's marketing accountability.
xxx Eric Schmidt, Chairman-CEO, Google
When I first showed up at Google I learned that my whole view of advertisers was wrong.
xxx Gordon Wade, Founding Partner, EMM Group
Marketing and advertising must be rewarded for creating a customer who stays with your products.
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