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Tripodi on Engagement, Expression and Experiential Branding

At Coca-Cola, Agencies Need to Be Vested in Company's Success, Top Marketer Says

Published on .

In a one-on-one interview with Ad Age at the ANA conference, Coca-Cola Co. Chief Marketing and Commercial Officer Joe Tripodi discusses agencies' role in delivering great ideas, why the marketer values consumers' "expressions" over impressions and why "more and more, where marketing is going, where we're going, is some very interesting experiential branding opportunities."
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VIDEOGRAPHY: STEVE RADDOCK
One on One with Joe Tripodi.
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