Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Watch the Video

Tripodi on Engagement, Expression and Experiential Branding

At Coca-Cola, Agencies Need to Be Vested in Company's Success, Top Marketer Says

Published on .

In a one-on-one interview with Ad Age at the ANA conference, Coca-Cola Co. Chief Marketing and Commercial Officer Joe Tripodi discusses agencies' role in delivering great ideas, why the marketer values consumers' "expressions" over impressions and why "more and more, where marketing is going, where we're going, is some very interesting experiential branding opportunities."
Advertising Age Embedded Player
One on One with Joe Tripodi.
Most Popular