×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ANA Annual Meeting 2016

ANA Video: SunTrust Continues its Push for Financial Wellness

By Published on .

SunTrust Banks made its Super Bowl debut last year with a Gary Sinise-narrated spot about the importance of financial wellness. The spot was part of a larger campaign, "OnUp," encouraging customers to take control of their finances and be rid of money anxiety.

Roughly 80% of Americans say they stay awake at night worrying about finances, according to Susan Somersille Johnson, exec. VP, chief marketing officer of the Atlanta-based lender.

She spoke with Ad Age about how SunTrust is continuing the "OnUp" momentum, and what's in store for 2017. Spoiler alert: the jury's still out on Super Bowl LI.

Most Popular