SunTrust Banks made its Super Bowl debut last year with a Gary Sinise-narrated spot about the importance of financial wellness. The spot was part of a larger campaign, "OnUp," encouraging customers to take control of their finances and be rid of money anxiety.
Roughly 80% of Americans say they stay awake at night worrying about finances, according to Susan Somersille Johnson, exec. VP, chief marketing officer of the Atlanta-based lender.
She spoke with Ad Age about how SunTrust is continuing the "OnUp" momentum, and what's in store for 2017. Spoiler alert: the jury's still out on Super Bowl LI.