ANA Annual Meeting 2016

ANA Video: Tony Pace Says 'More to Be Done' on Transparency

By Published on .

Most Popular

Tony Pace's two-year reign as chairman of the Association of National Advertisers ended this week when Procter & Gamble Co. Chief Brand Officer Marc Pritchard took over the lead role. Ad Age caught up with Mr. Pace at the ANA's Masters of Marketing conference in Orlando this week to get his perspective on his two-year term, during which the ANA drew headlines for taking on media rebates and other transparency issues in media buying and selling.

"I think we made some real good progress there but I think there is a lot more to be done" on transparency, he said.

With the issue consuming much of the ANA's attention, Mr. Pace said he regrets not being able to spend more time addressing the industry's training and development issues. Closing the talent gap is among the priorities of the ANA's CMO-led "Masters Circle" leadership alliance program that was announced in Orlando. That includes working with the ANA's educational foundation and other organizations to "ensure that university students are encouraged to consider careers in advertising and marketing," according to priorities outlined this week.

Mr. Pace -- the former Subway CMO who now runs a consultancy called Cerebral Graffiti -- addressed the transparency issue and more in a video interview: