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Missed the ANA Masters of Marketing Conference?

Catch Up With Video of Dana Anderson, Tony Palmer and Ad Age's CMO Panel

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There were plenty of speakers at the Association of National Advertisers' annual Masters of Marketing Conference last week offering case studies, advice and shared experiences about their marketing programs.

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One of the best received was from Dana Anderson, Kraft senior VP-marketing and communications, who hilariously explained the company's "leap" philosophy and how she knows it worked -- "it feels like a girdle, but it flies like a bird."



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Some big ad spenders -- John Felice, general manager of Ford and Lincoln marketing; Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust; Scott Remy, chief communications officer of Nestle; and Barry Judge, CMO of Best Buy -- got into a spirited discussion about the upfront with Ad Age Editor Abbey Klaassen, giving their takes on how they would tweak it.



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And Kimberly-Clark's Tony Palmer, senior VP-chief marketing officer, sounded off on how to put marketing at the center of the plate with a presentation that explained how the company shifted marketing from a new to old approach.

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