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AD AGE'S WORLD WIRE: BALLY HOLDS PITCH FOR NEW SHOE BRAND: HERTZ EUROPE BOOSTS EXEC, BREAKS SPOT: COKE/SCHWEPPES PUTS $245 MIL INTO U.K.: CNN, 'FORTUNE,' 'TIME' PICK MEDIACOM: CIA GROUP PLOTS EXPANSION PLANS

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[london] Bally is thought to be in talks with three communications groups on both sides of the Atlantic about the launch of a new shoe brand in the U.K., Germany, France, Spain and the East Coast of the U.S. Paul Simons, the chief executive of London-based TBWA/Simons Palmer, confirms that he discussed the new account with Bally. The Swiss shoemaker is also believed to be in talks with a creative specialist in New York and an agency in Germany.

[london] Rental car company Hertz Europe is promoting Roberto Bandres to advertising manager. Based in Cranford, England, he will handle the development of all above-the-line outbound and pan-European advertising. He will maintain his current responsibilities as marketing manager, North America. Hertz is currently running its first pan-European TV campaign, "Hertz Holidays," across 35 countries via Eurosport.

[london] Coca-Cola & Schweppes Beverages will invest $245 million in marketing in the U.K. during this year to develop brands, particularly in the face of competition from store labels. The company, owned by Coca-Cola Enterprises since its acquisition of Cadbury's 51% stake last summer, claims it was the only major soft-drink supplier to increase share in the U.K. in 1996. Plans for this year include the launch of a Schweppes Sparkling and a black currant version of Oasis soft drink.

[london] Time Warner has named MediaCom, the media network affiliated with Grey Advertising, to handle the first official media planning and buying account for CNN, Fortune and Time in Europe, Africa and the Middle East. The allocation of the $8 million to $10 million business, for both consumer and trade advertising, marks the first time the three Time Warner brands have joined marketing forces in Europe.

[london]CIA Group, Europe's second-largest independent media buyer, plans to quadruple its size within the next four years to become one of the world's top six buyers of media, says Chairman Chris Ingram. Currently the group ranks 14th. However, Ingram denied speculation in the U.K. financial press that the group may spend up to $160 million on acquisitions in the next four years. "We don't anticipate being in the U.S. market this year, but clearly we need to be in the

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