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AD AGE'S WORLD WIRE: LEVY TO HEAD TURNER INT'L SALES: SOFTBANK SETS SOCCER SITE: CNNI, TIME TRY JOINT AD PROGRAM: WARNER STORES TARGET SOUTH KOREA: MCDONALD'S SERVES UP DDB IN MOSCOW

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[london-feb. 13] Turner Broadcasting Systems International has appointed David Levy to the new position of exec VP-international advertising sales. Previously head of all international ad sales and day-to-day management of Turner sales offices in North and South America, Mr. Levy will continue to work closely with regional sales heads in those regions as well as in Europe, Africa, the Middle East and Asia. In his new post, he will be responsible for all global ad sales strategy.

[london-feb. 13] U.S.-based Internet ad sales house Softbank Interactive Marketing has signed up its first client Web site in Europe. The company will sell advertising on Carling Net (http://www.fa.carling.com), the official site of the U.K.'s Football Association Carling Premiership, which claims to be the world's No. 1 soccer site. The deal is for an initial one-year contract.

[hong kong-feb. 11] CNN International and Time Inc. magazines, both owned by media and entertainment giant Time Warner, have created their first joint advertising program for an Asian advertiser. Hong Kong-based airline Cathay Pacific has signed up for an integrated marketing campaign across CNNI and Time Inc. media in Europe and Asia, starting next month. The schedule will include TV and magazines. In addition, Cathay Pacific will sponsor the new CNNI program "Asian Edition" in April. At the same time, Cathay Pacific advertorials and ads for CNNI will appear in Time publications in Asia and Europe.

[seoul-feb. 13] Warner Bros. Studio Stores has struck a strategic alliance with South Korean retail group Shinsegae to open stores throughout the country. A flagship Warner Bros. store will open in Seoul, in addition to outlets in other major shopping areas. The company already has 15 stores in the Asia Pacific region and 161 worldwide.

[moscow-feb. 11] McDonald's Corp.'s Russian operation has named Navigator DDB as its first ad agency. Staffers handling the Russian account will immediately be immersed in their job; their first task will be to train and work at the Pushkin Square restaurant, the busiest McDonald's in the world, according to Glen Steeves, Navigator DDB managing director. DDB works with McDonald's in 25 countries in Europe. In the last 12 months, DDB has added an 11 markets around the world to its list of McDonald's countries. McDonald's operates 10 restaurants in Moscow and two in St. Petersburg; another is soon to open in Nizhny Novgorod. Mr. Steeves said the agency "demonstrated excellent knowledge

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