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HOT SPOT: COCA-COLA: RED GOES BETTER WITH COKE

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Coca-Cola Co. is running its first internationally released TV spot filmed entirely in China. The spot, from D'Arcy Masius Benton & Bowles, Hong Kong and New York, tied in with Chinese New Year Feb. 7. It features more than 1,000 red paper pinwheels, symbolizing hope for a prosperous new year. The commercial is airing in select global markets, including Hong Kong, China,
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