NEW YORK (AdAge.com) -- Below are nine video excerpts from the proceedings of the Association of National Advertisers' annual conference in Orlando. The event drew a record crowd to four days of sessions heavily focused on reinventing the marketing industry.
P&G's A.G. LAFLEY: MARKETERS MUST LET GOProcter & Gamble CEO A.G. Lafley underscored the industry's new irony: "The more in control we are, the more out of touch we become. But the more willing we are to let go a little, the more we're finding we get in touch [with consumers]."
BURGER KING'S RUSS KLEIN: IN AN ALL-OUT GALLOPBurger King's president of global marketing, strategy and innovation, Russ Klein, warned: "New media is not some bleeding-edge risky move. We are all collectively in an all-out gallop to catch up with our consumer. The eyeballs have moved."
TIME INC.'s ANN MOORE: WE CANNOT FEAR CANNIBALIZATION
H-P's GARY ELLIOTT: SPY SCANDAL COMMENTS
P&G's JIM STENGEL: "PEOPLE," NOT "CONSUMERS"Procter & Gamble's global marketing officer, Jim Stengel, asked the ANA and its members to "stop thinking about consumers and start thinking about people. When you think about consumers as people, you do things differently."
ANA'S BOB LIODICE: MEASURING EVERYTHING"Technology has transformed the [audience] measurement platform," ANA President-CEO Bob Liodice told the annual gathering. "That which was once considered to be beyond the scope of quantification has bowed to the reality that everything, in fact, can be measured."
YAHOO'S CAMMIE DUNAWAY: UNDERSTANDING CONSUMER 2.0Yahoo Chief Marketing Officer Cammie Dunaway pointed out that the new Consumer 2.0 "is the ultimate acknowledgement that consumers are truly more empowered than the media companies, the retailers and the manufacturers represented in this room today."
LINDA KAPLAN-THALER: MARKETING AND WORLD PEACEOne theme of the Kaplan-Thaler Group CEO's broader on-stage remarks was markets and world peace. "It sounds crazy that peace lies with [marketing corporations] but that's really how it's going to happen."
MASTERCARD'S LAWRENCE FLANAGAN: NEW WORLD OF MEASUREMENTMasterCard Worldwide's chief marketing officer, Lawrence Flanagan, said he has learned that if you want a seat at the table of new-age marketing inside your corporation, you have to "build the table."