Personality quiz

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In the words of the auto executives themselves, what makes ...

A Buick a Buick?

"Premium, yet attainable with quality leadership."

Gary Cowger, ex-president-North America, General Motors Corp.

A Mercury a Mercury?

"The essence of Mercury is modern design, smartly done."

Darryl Hazel, president, Lincoln Mercury Division, Ford Motor Co.

A Chrysler a Chrysler?

"Passionate, refinement, athletic and expressive."

Jeff Bell, VP-Chrysler brand, DaimlerChrysler's Chrysler Group

A Saab a Saab?

"Three things: beautiful Swedish design, driver-in-control performance and surprising versatility."

Debra Kelly-Ennis, former president-chief operating officer, Saab Cars USA

A Jaguar a Jaguar?

"Jaguar is about beautiful, fast cars with silky smooth performance, always with a bit of a feline look so it looks like it's going fast standing still."

Mark Fields, chairman-Premier Automotive Group, Ford Motor Co.

A Toyota a Toyota?

"First and foremost it has to be quality and it has to provide value."

Jim Lentz, group VP-general manager, Toyota Division of Toyota Motor Sales USA

A Mazda a Mazda?

"Every Mazda has a little bit of Miata in it-the soul of a sports car."

Jim O'Sullivan, president-CEO, Mazda North American Operations

A Volkswagen a Volkswagen?

"Dynamic German driving experience, plus cool styling."

Len Hunt, VP, Volkswagen of America

A BMW a BMW?

"BMW is the advocate for the driver. Our cars welcome drivers and passengers alike, but every important decision about the design, function and level of equipment is based on: If the driver were making this decision himself or herself, what decision would they make?"

James McDowell, former VP-marketing, BMW of North America now taking over Mini

A Kia a Kia?

"Industry-leading value. We offer more cars with more content than competitors. Also quality and safety."

Peter Butterfield, president-CEO, Kia Motors America

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