Best Places to Work 2012

Adlucent Is No. 32 on Ad Age's Best Places to Work List

Paid-Search Company Careful With Recruits to Ensure Their Fit

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Austin, Texas-based Adlucent has grown to 68 employees from 35 last June and wants to add 18 more in the next two months. To accommodate the expansion, the paid-search agency moved to a 1930s-era movie theater.

The space was reconfigured, with account teams arranged in pods and developers in the former projection room, which has giant fireproof doors in place. The Wi-Fi enabled rooftop deck has views of the Texas State Capitol building and overlooks a corridor of vintage stores, trendy restaurants and popular food trailers.

Adlucent works only with retail clients, which include Anthropologie, and Oriental Trading Co. The company's leadership has focused on keeping the "Adlucites" culture intact, and a rigorous hiring process is central to that , according to Product Marketing Manager Kyle McNeely.

Candidates go through a series of interviews and take quizzes on their analytical skills. They also get a take-home test with a dozen questions. The object is for them to exhibit passion while forming an argument, Mr. McNeely said.

Adlucent wants to forge a relationship with the community, according to marketing head Michael Crider. The firm hosted an open house for local businesspeople and neighbors when it moved into the theater.

Adlucent founders Michael Griffin and Nicholas Herman drive the culture. They started the business out of Mr. Griffin's apartment in 2001 and remain committed to the motto, "Better Every Day," with continuous employee-training programs.

"As we've grown really fast, we've been able to keep that culture," Mr. Crider said.

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