Digital agency BGT Partners moved into new offices in Miami and Chicago in the last year and likes to point out the individuality of each.
Its Hallandale Beach headquarters (between Miami and Fort Lauderdale) has an open plan with no right angles, and has been the set of commercials for ADT and Univision. Its Chicago office was located in the River North neighborhood of the city after executives determined it was the most accessible via public transit.
However, BGT Partners makes an effort to keep culture consistent across both offices, which have 150 employees. Both have a weekly Friday beer truck and will hold a weeklong BGT Palooza in May to recognize employee contributions. (Massages, pedicures, and lunch provided every day are a staple of the week, but other activities vary. One year the Chicago office went to a Cubs game.)
BGT Palooza also features contests where employees can win tokens from agency clients such as Sony gift cards, a day at Bliss Spa or lunch at Capital Grille.
"It's kind of an interesting way to not only reward people, but tie it back in some way to our business," said Andrea Fishman, VP-global strategy, who also noted that staff members are awarded lunches and gift cards throughout the year as employee of the week.
To encourage an open culture, BGT Partners has a Twitter account, @bgtwtf, that all employees can access to make suggestions or otherwise express themselves. (One recent entry features a photo of CEO David Clarke at an office popcorn machine with the caption, "A CEO's work is never done.")
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more