Digital is the heart of Digitas, and Digitas Labs is charged with ensuring that it stays that way. The unit must keep Digitas current on emerging technologies, whether by developing prototypes or maintaining partnerships with Adobe, Google, and Facebook. The Detroit office has developed an initiative, "30 Ideas in 30 Minutes," in which staffers break into groups to come up with new business concepts.
At Digitas, the room to innovate is supplemented by flexible schedules and social areas with pool tables and basketball nets. Other perks include new-hire cocktail parties and a merit system to reward talented workers.