When CEO Becca Weigman joined TM Advertising in May 2010, one of the first things she wanted the agency to do was to "define who we are.
"In a nutshell, we're not the edgy agency that 's going to come up with an edgy thing that lasts for only three months," said Ms. Weigman. That is the reality, she added, and it speaks to TM's "beautiful truth" philosophy of transparency and openness. "People are encouraged to say what they're thinking," she said.
Employees appreciate the CEO's direction. In our survey, one staffer praised Ms. Weigman and her vision for the company. "She is fair, yet expects the best from everyone. And most important, she makes it fun."
In October, the Dallas-based shop (which also has an outpost in Austin, Texas) moved into a collaboration-friendly environment that has no offices or cubicles, and features open work spaces and a central staircase. In a literal interpretation of transparency, glass walls were installed for function spaces like conference rooms. "We realize that this is a huge chunk of people's days," Ms. Weigman said. "We built the space around the culture we wanted."
TM also has a newly minted diversity council committed to advancing the issue. It also offers annual diversity training and participates in parent company Interpublic's diversity and inclusion survey so that executives can identify areas for improvement.
Employees receive impressive benefits, paid parking and amenities such as soda, snacks, beer and bicycles. Ms. Weigman, a mother of four, said being responsive to family needs is a priority.