A Cannes stalwart who has attended the festival for decades, Mr. Scarpelli was a member of the film jury in 1997. He has spent all of his 30-year career at DDB, where he started as a copywriter in 1977. He became DDB's U.S. chief creative officer in 2000 and worldwide chief creative officer five years later. He added the role of chairman last year.
DDB, always a big winner at Cannes, has picked up eight Grand Prix awards, most recently the film Grand Prix in 2000, for the Budweiser "Whassup" campaign, and the radio Grand Prix in 2005 and 2006, for the "Real Men of Genius" campaign, also for Anheuser-Busch.
The toughest job
Of all the Cannes jury chairmen who will be announced over the next month or so -- for the radio, outdoor, media, direct-marketing and cyber contests, as well as the new integrated Lions -- Mr. Scarpelli has the toughest job because he will preside over two separate juries, including the film competition, which is still the week's prestigious finale.
His job will begin when the press jury convenes before the festival even starts. It will include a day or two of overlap, when he must run two juries at once, and it will end only when the film jury picks a Grand Prix winner on Friday, the eve of the final awards show. His own agency, DDB, hosts a Friday night beach party starting at 11 p.m. that is always one of the week's hot tickets.
The Cannes festival will have a new CEO, Philip Thomas, this year. The previous CEO, Penny Reid, left unexpectedly last July, right after her first Cannes festival. Mr. Thomas, a longtime executive at Emap, the U.K.-based publishing and exhibitions group that bought the festival in 2004, started his new job in November 2006. He was most recently managing director of Emap Media.