NEW YORK (AdAge.com) -- Bob Scarpelli, president of this year's Cannes Lions film jury, asked the festival organizers to expand the category beyond TV this year to include video commercials made for internet and cellphone platforms. But he said his suggestion was turned down by the festival organizers. "I think anything that was film should have been included," explained the chairman and chief creative officer of DDB
Worldwide in this interview with Ad Age international editor Laurel Wentz on the eve of his departure for Cannes.
Mr. Scarpelli noted that there are now "three screens" -- TV, computer and mobile devices -- that form the tableau for the advertising industry's overall creative video output but that the Cannes film jury "is now limited to one screen."