CANNES, France (AdAge.com) -- To celebrate the 20th anniversary of its annual New Directors Showcase, Saatchi & Saatchi resurrected Paul Arden to introduce the event.
The esteemed creative, who presided over the first showcase in 1991 when he was executive creative at Saatchi, London, dies two years ago. But alongside Saatchi & Saatchi Creative Director for Global Culture Richard Myers, Mr. Arden he returned to the stage, albeit in the form of a hologram, created out of Musion and Square Zero.
"I'm a little surprised to be here, but it's good to see the showcase is alive and well, unlike me," said the virtual Mr. Arden. "Even in the two years since I passed away, filmmaking and the way films are watched and shared has changed dramatically. But there's one thing I think hasn't changed at all. Only the directors who approach their art with the belief that nothing is impossible are likely to be truly successful. The directors you are about to see I suspect are people who believe this. So here it is, the 20th Saatchi & Saatchi New Directors Showcase."
Had he really been present, Mr. Arden no doubt would have appreciated the talent that continues to emerge after two decades. The show this year proved even more diverse, with another surprising batch of work across the film gamut, from short films and spots to music video and online content.
The crowd favorite was Patrick Jean's short film "Pixels," a meeting of old-school video games and the real world, which drew several rounds of applause. Others included Saman Keshavarz's twisted, time-warping love story "Luv Deluxe" for Cinnamon Chasers; an episode of Drunk History, from Partizan's Jeremy Konner; and Nexus directors (and Bartle Bogle Hegarty creatives) Who-Fu's multiawarded "Hibi No Niero" video for Sour. Also featured were AB/CD/CD's Lily Allen "Fuck You" video; a fashion film from Nez for Halston; and a slasher-style music video for Health's "We Are Water," directed by Eric Wareheim (of Tim and Eric fame).
As part of the 20th anniversary celebration, Saatchi teamed up with Aniboom on the "Nothing Is Impossible" challenge, which would land one talented animator from the Aniboom site a spot in the show, as well as a job working on a Saatchi project. The winner of the contest was Yannick Puig, who created a futuristic Jack in the Beanstalk-like tale, I Lived on the Moon.