Cannes 2012

Who's Going to Cannes: Twitter, Nike, Nestle and Louis Vuitton, But No Apple?

We List Nearly 100 Marketers, Media, Tech Companies Making the Trip

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The red carpets have been rolled up, and the starlets and paparazzi have all departed the Cannes Film Festival. Which means hotels and restaurants are now prepping for what many speculate is the glam beach town's most profitable week of the year: the Cannes Lions International Festival of Creativity .

Industry makers will descend on Cannes in a few weeks.
Industry makers will descend on Cannes in a few weeks. Credit: Sam Faulkner

Next week thousands of adland's biggest names will descend upon the South of France, where sea-view villas will be rented, yachts will be docked and the wine will flow freely during elaborate dinners and evening soirees along the water. Despite cautious spending by many companies and economic crises in parts of Europe, the Cannes confab doesn't seem to be suffering. What's more, what used to be largely agencies and production houses that attended in the hopes of picking up awards, is now far more dominated by marketers, as evidenced by the long list of companies attending.

One well-known brand that hasn't officially registered this year is Apple -- an interesting decision given its presence at the festival in prior years and the fact this will be the first Cannes festival with Tim Cook at the helm. Apple media reps didn't respond to an Ad Age request for comment about its change of plans for Cannes, but we hear from industry execs that Apple may have some executives present for a few days, to hold meetings off site.

Media companies, such as Viacom and Time Inc., will also be making maiden voyages this year.

Here's the list of clients, media and tech companies that we know are going so far; it's already longer than the one we put together last year at the start of the Cannes festival. As we learn of new ones, we'll add them to the list.

  • Adobe
  • Adidas
  • Air France
  • Allianz
  • American Express
  • Anheuser-Busch InBev
  • AOL
  • AT&T
  • Avon
  • Bacardi
  • Barclays
  • Barilla
  • Beiersdorf
  • BMW
  • Bouygues Telecom
  • Canal Plus
  • Carrefour
  • Citi
  • Citroen
  • Coca-Cola
  • Danone
  • Del Monte
  • Delta Airlines
  • Domino's Pizza
  • Dr. Pepper
  • Snapple Group
  • Diageo
  • EBay
  • Electronic Arts
  • Facebook
  • Fiat
  • Fidelity Investments
  • Flipboard
  • Gatorade
  • GE
  • General Mills
  • General Motors
  • Google
  • GSK
  • Hana Bank
  • Heineken International
  • Hewlett Packard
  • HSBC Bank
  • HTC
  • Hyundai Motor Co.
  • ING Direct
  • Intel
  • Jumptap
  • Johnson & Johnson
  • Kia Motors
  • Kraft
  • Lenovo
  • LinkedIn
  • L'Oreal
  • Louis Vuitton
  • Mars
  • McDonald's
  • Mercedes Benz, Microsoft
  • MTV
  • Nestle
  • Nextel
  • Nike
  • Nikon
  • Nissan
  • Nokia
  • Novartis
  • Old Navy
  • Parle Agro
  • PepsiCo
  • Pernod Ricard
  • Procter & Gamble
  • Reckitt Benckiser
  • Rolex
  • Samsung
  • Santander Bank
  • Sanrio
  • Sara Lee
  • Shiseido
  • Shell
  • Sony
  • Standard Bank
  • Tabasco
  • The Hershey Company
  • Time Warner
  • Twitter
  • UBS
  • Unilever
  • Viacom
  • Vevo
  • Virgin
  • Visa
  • Weather Channel
Source: Cannes Website, marketer and agency sources.